Ultimately every mobile app has to dig on Return on Investment referred widely as ROI. Fetching the ROI of a mobile app us fundamentally no different than what it is done with other products. Modeling ROI is vital to evaluate your product and to boost the ROI metrics from time to time.
There have been a lot of talks on boosting ROI and about effective ways to do it. After explaining the intricacies of modelling ROI, we will also take a deeper look at it. Continue reading