It does not need to be an expert to understand that for businesses a mobile marketing is inevitable now. The increasing numbers of companies depend on mobile marketing to engage their customers. As 2017 is just a few months away, this can be the right time to take a fresh look at some strategic aspects and innovative solutions that emerged in recent times and only helped mobile marketing to do better. Here we are going to introduce seven excellent tips for mobile marketers in 2017 and beyond.
Addressing the connected reality
The digital reality has already been taken over by connected device ecosystem, and if we are not terribly wrong, connected reality and IOT will be the game changer in the coming year and beyond. Naturally, mobile devices have a significant stake in this changing scene. Is your mobile marketing is all set to address this emerging connected reality consisting of a maze of devices and interfaces? If not, this may be the right time to make a strategy that fit into this.
A majority of Americans own both a fast internet computer and a smartphone. The sales figures of wearable devices including smart-watches and numerous fitness bands and high-tech shoes will grow by leaps and bounds. Does not it prove that your mobile strategy should be equipped to address all these devices and platforms? Though the reign of mobile is not going to be over anytime soon, in the time to come mobile strategy has to address the emerging device ecosystem.
Granular and micro level focus on UX design
UX design has emerged as the focal area for the majority of app developers now. In the pursuit of glitch-free app performance and ease of use overall UX design standard of mobile apps have been improved to a great extent. In the coming years as most apps will ensure fair and smooth user experience, to create a standout experience granularly and micro level elements will enjoy more focus from developers and designers.
While most apps will solve the problem of user interactions through touch-friendly buttons, visually optimised layout and smooth, intuitive navigation, there will be more focus on micro-interactions and granular elements.
Mobile Web will hold more promises
Does such a notion hold any amount of truth that says websites are for desktops while apps are for mobile devices? No, with the stronger mobile web and most people accessing the web on their handheld devices, such a notion is groundless now. So, mobile marketers have to ensure that they have a user optimised mobile website besides an app.
Mobile website caters to the keyword specific searches and helps drawing the audience from the worldwide web while an app of a business entity is mostly downloaded by loyal users and customers who need to come back often to the app. A great mobile website will help to build this loyal audience over time and improve the organic acquisition strategy for your app. A mobile website also proves helpful for avoiding the load on the device storage and screen real estate while offering the ease of remaining connected.
Mobile marketing automation tools
Customer footfall and business conversion directly result from customer engagement but, it needs a continuous unperturbed process without any lapse or lack of attention. While any human endeavour and marketing effort is subject to individual dips and absence of care, some automation tools can keep your marketing efforts further updated and alert without human engagement and intervention all the time. From sending emails to mailing lists to sending push messages to customers to giving signals on the arrival of certain products, these automation tools can just take the load off your shoulder.
Organic Downloads taking over paid ones
Why marketers drive campaign for paid downloads? It is simply because of creating buzz around the app. But a majority of these downloads just perishes shortly without creating any real business advantages. On the other hand, organic downloads over time crystallise into the real business and loyal band of customers. It has already been revealed that organic downloads amount to more than 90% of app downloads at present. As the hype overpaid downloads are already busted, marketers are now wise enough to give priority to organic efforts.
As multiple digital channels are widening the scope and reach of mobile marketing efforts, it is no longer the web and apps store that are going to push cross-channel marketing efforts. There would be more channels added to it. The wearable apps have already joined the bandwagon and smart home interfaces and car computing systems in the time to come will further extend the presence of a single business app across the variety of marketing channels.
Push from IOT and Big Data
The biggest push that the marketers are going to experience will come from the large data driven insights furnished by Big Data analytics tools. The rapid proliferation of IOT gadgets and user interfaces will continue to deliver highly diversified and precisely contextual user data that further will help BI tools and analytics to offer data-driven insights for business conversion and customer engagement.
To conclude, we must say that the performance of an app will finally have the last word when it comes to assessment. The faster loading speed, easy navigation, appeasing Colorado scheme, beautiful and least distracting typeface, comfortable to touch CTA buttons, lightweight design consuming least data and storage space, all these make the most important basics of a great app, and until you make these basics right, all other efforts are of little value. App performance and ease of use in the last analysis are the elements that can determine the fate of your app. So, a robust testing mechanism with tests at different levels will continue to remain crucial. A/B testing for the majority of design elements including navigation, CTA, typeface, layout, menu, page flow and many other features can help you get the perfect look and feel of your app.