What do Marketers need to Know About Monetising With In-App Ads? (Updated for 2017)

As a user, almost nobody likes getting entangled with ads in the middle of using an app, and most of us do not like paying for using an app as well. So, marketers need to strike middle paths to monetise the apps. Freemium model is an example of a middle path which no longer just makes enough sense as most users do not migrate to the premium after even being engaged with the free version for a considerable time. Continue reading


7 Awesome Tips for Mobile Marketers in 2017

It does not need to be an expert to understand that for businesses a mobile marketing is inevitable now. The increasing numbers of companies depend on mobile marketing to engage their customers. As 2017 is just a few months away, this can be the right time to take a fresh look at some strategic aspects and innovative solutions that emerged in recent times and only helped mobile marketing to do better. Here we are going to introduce seven excellent tips for mobile marketers in 2017 and beyond. Continue reading

Key Considerations for Modeling and Boosting Mobile ROI

Ultimately every mobile app has to dig on Return on Investment referred widely as ROI. Fetching the ROI of a mobile app us fundamentally no different than what it is done with other products. Modeling ROI is vital to evaluate your product and to boost the ROI metrics from time to time.

There have been a lot of talks on boosting ROI and about effective ways to do it. After explaining the intricacies of modelling ROI, we will also take a deeper look at it. Continue reading

Top Seven Tips to Market your Mobile App Successfully

With the advent of smart mobility and incredible smartphones, there are a plethora of mobile apps that are present in the market. Even businesses depend on mobile apps for connecting with their prospects and clients. The marketing juggernaut does not only include a mobile-compatible website but also apps so that you can send consistent updates and offers through it. Continue reading